“Clean girl”: a beauty routine or a passing trend?

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“Clean girl”: a beauty routine or a passing trend?

You don’t need to do much to reveal your natural glow. Just choose a simple and effective routine.

You may have come across this expression: clean girl. A term that appeared on social media, often associated with fresh faces, no makeup, minimalist beauty routines, and wellness moments.

And really, no matter your lifestyle, it speaks to everyone.

“Clean” – a word that raises questions

The word clean is now everywhere in cosmetics. It evokes safety, naturalness, and respect for the body.

But the reality is more nuanced: there is no regulated definition of the word "clean".

Some brands take advantage by calling themselves “clean” when their products actually contain controversial or processed ingredients.

This is why the trend deserves a closer look — to tell the difference between a marketing promise and what’s truly good for your skin and yourself.

The “clean girl” – what does it really mean?

The clean girl is not a fixed look or imposed style.

It’s a term used to describe the choice to take care of yourself in a simple way:

  • Little or no makeup
  • Well-hydrated, glowing skin
  • A short but consistent beauty routine
  • Products selected for their effectiveness and ingredients
  • And above all: peaceful time for yourself

A morning “clean” routine – inspired and accessible

At Les Huilettes, this approach to skincare speaks to us.

We believe in respectful, simple, and sensorial beauty.

Here is a morning routine inspired by the clean girl mindset, made for anyone who wants to slow down and return to the essentials.

1. Start gently

Morning is a key moment.

Before doing anything, take a moment to breathe deeply, open the window, let the light in.

2. Drink warm and natural

A large glass of warm water, some matcha tea, or an herbal infusion. It wakes up the body, boosts digestion, and prepares your skin from within.

3. A skincare routine in three simple steps

MIST – the floral mist

A hydrating and soothing mist made with Rose, Chamomile and Lemon Balm hydrosols.

It tones, calms, and refreshes — with no alcohol and no added fragrance.

This is where the natural glow begins.

DAY Serum – the balancing day oil

A 100% active concentrate to tone and reveal natural radiance.

Targets imperfections thanks to essential and botanical oils known for their corrective and protective powers: Roman Chamomile, Geranium, Myrrh, Pomegranate

The skin looks clearer, more radiant and toned.

Universal Emulsion – Hydration & softness for the skin

100% active and of natural origin, made for sensitive and reactive skin.

Contains hyaluronic acid, natural retinol from Calendula flower, shea butter, and oils of Pomegranate and Plum.

The skin feels softer, more supple, and comfortable.

4. Light makeup, if you feel like it

In this routine, makeup is no longer a must — it becomes a pleasure.

Think BB cream, a little cream blush, brushed brows, and a lip balm.

True clean, according to Les Huilettes

At Les Huilettes, we’ve always stood for a demanding and transparent approach to skincare.

To us, “clean” is not just a trendy word — it’s an ethical and ecological commitment.

Our products are:

  • ✔️ 100% ingredients of natural origin
  • ✔️ Certified organic, with short and effective formulas
  • ✔️ Free of controversial ingredients and synthetic fragrances
  • ✔️ Sensorial in texture
  • ✔️ Made in France, respectful of skin and planet

Choosing a clean routine means making conscious choices

This routine doesn’t force anything. It opens a door.

To a calmer, more conscious daily life, more aligned with your needs.

With Les Huilettes, it’s simply a gentle way to return to what matters most.